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There is an industry wide drive for agriculture to improve productivity. Good health and welfare plays a large part in this and the businesses servicing farmers need to become more professional with their offering. How they market themselves and the ability to be different from other suppliers is the key to success and is something we can help with.

Business Support


Whether at a product or service, brand or company level, we can help you through any aspect of the marketing process in a practical way, enabling you to define your market, develop a plan and help bring your product or plan to market.


As external specialists, we can provide a knowledgeable challenge and sounding board for your marketing plan, as well as providing input on different ways to meet your objectives.


A City and Guilds accredited trainer Sally has worked with different agricultural retailers presenting both AMTRA CPD and pre exam training as more general Agri training for new starters.

Also have provided pre AMTRA exam training including the new case study.

Have presented at several  farmer meetings and workshops.



Currently and have  previously worked with large animal health manufacturers and agricultural retailers. We are also involved with a number of Vet projects. 


Sally Harmer Animal Health Consultancy Ltd

Sally has 25+ year’s experience in the Animal Health Industry mainly working with VPS products

When she was Animal Health Product Manager at Clynderwen and Cardiganshire Farmers she grew sales well ahead of the market by being campaign focussed.

In addition CCF won several industry awards beating companies like Pets at Home. Animal Health became a significant margin earner. We enjoyed a much higher profile due to increased exposure in the press. We had suppliers queuing up to do joint events and campaigns with us knowing we could help them grow their sales by working as a partner.

.More recently she has used her experience as shown below  to help other businesses grow.

  • Has worked for a large manufacturer so understand how they work including marketing support and rebates

  • Market Knowledge including sourcing and pricing of product in the market place

  • Media Knowledge and Contacts

  • Technical/ Marketing expertise

  • Staff training on technical and other skill

Sally has a network of contacts Industry Wide including the VMD and Research Organisations


Sally Harmer Animal Health Consultancy Ltd

Cross Inn Farm, Gwernogle,

Carmarthen. Carmarthenshire.

SA32 7RS

Tel. 07850 355971

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